Promoting Local Activities and Businesses:
Established recurring local community activities, businesses and farming activity awareness
To inform consumers of local businesses, store and home-based, so as to increase patronage and establish a thriving local economy.
To support and promote local businesses by increasing patronage thereby maximizing their potential.
Promoting a local business directory should be a team effort between municipal staff, Economic Development Commissions, independent business alliances, local Chamber of Commerce, and Small Business Development Centers.
Established yearly Benchmark, Goal, Steps for completion Playbook
Create formal tracking of local businesses and farmers with activities along with contact information. With tracking determine frequency and need of communication and publication with media services.
Assist with free solicitation for new businesses along with Chamber of Commerce assistance with communications. Or consider a sponsorship discount as incentivizing the use of the guide.
Playbook Steps
Determine what publicity is already being done.
Promote the directory: on municipal website; social media like Facebook, twitter, YouTube and Flickr; in local newspapers, radio stations, cable access; through local listservs, etc.
Provide in Community Submission copies and links of publications and recurring communications.